NIUMA Worker Self Escape, 2025-2026


This project is inspired by the Chinese internet meme "NIUMA," explores the emotions of contemporary workers in the workplace, reflecting the absurdity and monotony hidden within everyday professional life.

Using the metaphors of the cow and horse used in Chinese internet discourse to depict overworked employees, the work transforms familiar office scenes into a humorous and exaggerated visual language, expressing a satire on repetitive work and alienation through a fusion of static visual design, IP image design, and experimental video editing.

When the Footsteps Become Blurred on the Initial Map, 2025

This project is inspired by the Chinese internet meme "NIUMA," explores the emotions of contemporary workers in the workplace, reflecting the absurdity and monotony hidden within everyday professional life.

Using the metaphors of the cow and horse used in Chinese internet discourse to depict overworked employees, the work transforms familiar office scenes into a humorous and exaggerated visual language, expressing a satire on repetitive work and alienation through a fusion of static visual design, IP image design, and experimental video editing.

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Ruokun Ma

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